Stay Top of Mind Or Risk Being Forgotten
Stay Top of Mind Or Risk Being Forgotten
How small service-based businesses can win with weekly nurture marketing
Why the Big Brands Never Go Quiet
When Apple paused new-product launches in 2024, its “Shot on iPhone” emails, social posts, and TV spots still rolled out every week. State Farm’s reassuring “Like a Good Neighbor” jingle pops up on streaming platforms daily. Even BarkBox keeps dog parents smiling with monthly “pup-dates.” Consistent touchpoints train customers to think only of them when it’s time to buy.
The Small-Business Catch-22
You’re juggling:
Job sites, invoices, and payroll
Vendor calls and customer questions
That never-ending admin pile on your desk
Writing engaging emails or scheduling follow-up texts?
Usually dead last if it makes the list at all. Silence grows expensive fast:
The Psychology: Familiar Beats “First Kiss”
People rarely choose the brand they loved once; they choose the name they see and hear the most. Familiarity breeds trust, and trust drives conversions especially for service calls and maintenance plans.
The Weekly Nurture Solution
Low-lift, high-return cadence. One helpful tip or offer every Monday keeps you relevant without overwhelming inboxes.
Strategic text nudges. A Thursday SMS (“Need us before the weekend? Reply YES.”) captures urgent jobs while competitors snooze.
Personalized segmentation. Home-service clients generating $200 K–$5 M get content tailored to seasonality, ZIP code, and past purchases.
Proven frameworks. We blend NEPQ-style questions with storytelling to spark replies and upsells no stiff “newsletter” vibes.
Let’s take a page from Bark.com or even Aflac.
They’re masters at using personality, humor, or even just seasonal relevance to show up and stay visible.
You don’t need to sell every time. You just need to remind them you exist.
Here are a few examples you can swipe:
“Hey, we made it through Monday. That’s worth a treat, right?”
“It’s National Small Business Week. We’re grateful to be here—and to serve you.”
“Need something before the weekend? We’ve got a spot open.”
These messages keep your brand warm—so when they’re ready to buy, they’re not Googling someone else.
