“57% of online shoppers use their mobile phones to discover and compare Black Friday deals, and 39.7% complete online purchases from their mobile devices. .” -according to Active Campaign

Introduction:

Black Friday and Cyber Monday are just around the corner. Are you prepared to take full advantage of these two major shopping holidays? If you're not, don't worry—we're here to help. In this blog post, we'll share some tips on how you can use an email marketing system to boost your sales during Black Friday and Cyber Monday. Keep reading to learn more!

With that said, here are 3 strategies you can implement today! 👊

Use a Pre-Holiday Sale to Build Excitement

A week or two before Black Friday, send out an email blast to your subscribers announcing a pre-holiday sale. This will get them excited for the main event and encourage them to start shopping early. Make sure to include a strong call-to-action (CTA) so they know exactly what to do next. You can also send out a catalog (pdf) of all of your offers so your audience will know what to expect. Check out Walmarts pre- holiday sale email they sent out below.

Create a Sense of Urgency

When it comes to email marketing, creating a sense of urgency is key. This means using words and phrases like "limited time only," "while supplies last," and "act now." When subscribers see these phrases, they'll know they need to act fast before it's too late. As a result, they'll be more likely to make a purchase. Just be careful not to overdo it—if everything is urgent, nothing is. Check out the Bath and Body Works email it checks all the boxes. These are the types of emails you are used to getting so now it is time for us to join the party!

Send Abandoned Cart Emails

If someone adds an item to their cart but doesn't complete the purchase, that's called an abandoned cart. These are lost sales that you can easily recover by sending an automated email reminding the customer that they left something in their cart. Include a CTA so they can finish their purchase with just a few clicks. These emails can be highly effective—in fact, according to one study, 45% of people who received an abandoned cart email completed their purchase within 24 hours. That's a pretty significant increase! Even DoorDash, postmates and Uber Eats have abandoned cart. If you are looking at a restaurant and do not purchase from the app. You will get a message saying "Did you see something you like at Austell Seafood?" I know because I use it too much...LOL.

Email marketing is a great way to boost your sales during Black Friday and Cyber Monday. Use these tips to make the most of these two major shopping holidays: use a pre-holiday sale to build excitement; create a sense of urgency; send abandoned cart emails; and focus on mobile optimization. With email marketing, you can increase your sales and reach your holiday goals! If you are looking for an email marketing system check us out. Premier Biz System